The leading directories use client references as a key element of their research. Glowing references from key clients are at least as important as providing a detailed and focused submission. A firm won’t necessarily get ranked on the strength client references alone – but it makes the decision not to rank a firm much harder if the researcher is faced with a list of third-party explanations of why a firm should be on the list. But, there’s little benefit in providing clients who are unlikely to respond, or who aren’t going to give the researcher the right message. And no attorney wants to annoy their clients with endless reference requests. It’s a tricky balancing act.
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