Shout About Your Results

The amount of time and effort that goes into putting together directory submissions is enormous (and I should know!). And yet, many firms often don’t do anything with their results beyond the standard news item on their website.

I think those firms are missing a trick. It’s so important to make the amount of work your lawyers and marketers put in really pay off once the results come out, by adopting intelligent, eye-catching strategies for communicating your rankings both internally and externally.

On the other side of the coin, engaging with the directories throughout the year – rather than simply during the hard slog that is the submission process – can really pay dividends.

How I Can Help

  • Clear summaries and analysis of directory performance.
  • Innovative strategies for promoting directory and awards successes on law firms’ websites.
  • Developing a dedicated directories intranet page.
  • Representing firms in person with directory editors and researchers.
  • Keeping the directories updated with news and information throughout the year.