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Month: August 2013

Interview With Steve Naifeh, Founder, Best Lawyers

A long-time market leader in the somewhat crowded peer-review section of the legal directories market, Best Lawyers‘ recent tie-up with U.S. News & World Report added a significant string to the directory’s bow. Here’s what…

by Nigel Savage
30 August 2013
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Legal 500 Takes Fresh Approach To Awards Ceremonies

The Legal 500 has announced a fresh take on the run-of-the-mill awards ceremonies, with the launch of its Legal 500 2013 Awards. Awards ceremonies are big business in today’s legal market. But,  increasingly, they are all…

by Nigel Savage
27 August 2013
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Interview: David Burgess, Publishing Director, The Legal 500

The Legal 500 can lay claim to being among the best-established, longest-running research-based guides in the market; more than 20 years on, it remains an essential, market-leading publication in the rankings world. I caught up…

by Nigel Savage
22 August 2013
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Hone Your Submissions

Of course, you know you’re great. But simply telling the directories this won’t get you anywhere – remember, hundreds of other firms and attorneys will be doing exactly the same thing. In all parts of…

by Nigel Savage
22 August 2013
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Managing Your Client References

So you’ve got your great submission ready to go into the directory. Well done… but that’s only half the battle. The leading directories use client references as a key element of their research. It’s impossible…

by Nigel Savage
22 August 2013
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Rankings: How Are You Really Doing?

When a leading directory releases a new set of results, firms are eager to look up their own rankings. Where did we go up? Where did we go down? And (as marketing teams are all…

by Nigel Savage
21 August 2013
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Give The Directories What They Need

Pity the poor researcher, whose job it is to wade through hundreds of submissions, all telling him or her the same thing: rank us higher! You got it wrong last year! Their job is made…

by Nigel Savage
20 August 2013
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Shout About Your Results

The amount of time and effort that goes into putting together directory submissions is enormous (and I should know!). And yet, many firms often don’t do anything with their results beyond the standard news item…

by Nigel Savage
20 August 2013
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All the key directories. All the key people. In one place.

Beyond the directories’ own websites and Twitter pages, it can be tough for law firms to keep track of every development, initiative and nugget of information from the array of publications that rank lawyers and…

by Nigel Savage
8 August 2013
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