Almost 50 years’ experience, but who are we?
years' directories experience
Legal rankings. Sometimes mystifying, often daunting, always painful – and critical benchmarking tools for law firms to assess their place in the market, and the primary source of independent, third-party comments on their work and their skills.
Our statement of purpose is simple: to ensure law firms have the best possible chance of achieving the results and recognition they deserve in the huge range of legal directories, rankings, surveys, and awards. We provide focus, improve efficiency, reduce the burden on in-house marketing teams; and, most importantly, improve quality and directory performance.
It’s difficult to advise law firms on directories strategy and management unless you’ve been there yourself, and can appreciate the unique culture and pressures inside law firms. Then again, it can be tough to work out precisely what the directories are looking for unless you’re able to apply first-hand experience of putting the directories together.
In this regard, my depth of expertise in the world of legal directories is unparalleled. I am the only person to have spearheaded two of the legal market’s leading directories (including Legal 500 US, which I was instrumental in launching) and held a senior marketing position at a leading U.S.-based global law firm –Morrison & Foerster, where I was responsible for the firm’s worldwide strategic approach and response to directories, awards, and rankings providers.
My 20 years’ experience on both sides of the fence – legal directory publishing and in-house legal directory management – has given me tremendous insight into what legal directories expect from law firms during the submission and research process, and how to manage that process smoothly from the law firm perspective.
The result: a solution that leads to top-notch submissions and maximizes efficiency while boosting rankings and raising profile.
Please get in touch if you think we can assist. We travel regularly to the U.S., Europe and Asia.
Time is precious and law firm communications departments are often time-poor.
Our aim is to be there to alleviate that burden – we specialise in advising firms on the legal directories and other communications needs, so we can help you pick through which products to participate in and which opportunities to ignore. We can help draft submissions from scratch or bring to bear our almost 50 years’ experience to improve the messaging and substantive content of existing documents.
Over 11 years at The Legal 500 (first as a researcher, then as EMEA editor and chief editor), I met with hundreds of law firms to discuss participation in legal directories. Having been intimately involved in developing the ranking methodology and training programmes, I know what researchers are looking for and thus what the law firms can do to be persuasive. In my role as editor and now as a consultant, I know what concerns the law firms have and the pressures they face internally – I and my business partners know how to solve them. We’ve been doing this type of work for almost 50 years between us and we have the solutions that may not be apparent to someone who is new to a directory-facing role, or whose function in that capacity is only one part of a wider role.
So, let us save you that precious resource – time – and help you out. If you’d like to know more about how we can help, get in touch.
Legal directories submission deadlines flow thick and fast throughout the year – no sooner
have you submitted your entries for one directory than another comes looming into view.
As the number of directories vying for attention continues to grow, the job of deciding
which to devote precious time resource is becoming increasingly challenging.
We can help: with almost 50 years’ experience in legal directories between us, we can
assist with the decision-making process for choosing which directories to participate in,
advise on best practice when drafting submissions, and provide guidance on how to
improve the content of submissions to ensure that you are making the best possible case for
During my 10 years at The Legal 500 (including stints as editor or their Asia Pacific and UK
guides) I worked extensively with law firms to guide them through the submission process
and advise on strategies for maximising their participation with the research process. Having
overseen the research for The Legal 500’s Asia Pacific and UK guides, I can advise on the
optimal approach to take at each stage of the process: from drafting submissions and
selecting referees, to co-ordinating interviews and handling post-launch matters.
Legal directories present their own challenges and benefits internally: we understand these
issues and can help navigate them. In my role as editorial manager of website content for an
international law firm, I worked closely with business development teams to ensure their
marketing materials were insightful, targeted and relevant to their readership. Accurate,
well-drafted and insightful legal directory submissions can be a useful tool for internal
reporting and external marketing purposes – we can help your marketing function with that
If you think we can help, please get in touch. If you’d like to know more about how we can help, get in touch.